Internal processes and technology implementations must be able to accommodate the perpetually fluctuating aspects of business and compliance requirements. From the Basel Accords to Sox, MiFID etc. there’s an ever growing amount of regulations while at the same time businesses have to adapt to changing patterns of customer behavior and to incorporate new channels of communication.
Any business or organization generating high volumes of business communication for their customer base such as financial institutions, insurance companies, utilities, telcos, hospitals, or government agencies, has a critical need to disseminate the most up-to-date information quickly and accurately to end users. However, if a law is changed or terms/conditions are revised and the material reflecting these changes is either inaccurate or not distributed in a timely manner, an institution leaves itself vulnerable to potentially massive fines for non-compliance or even litigation.
Additionally, business and marketing users are pressed hard to keep up with shorter product lifecycles, rapidly shifting consumer behavior and new channels of customer communication. Yet too often their dependency on IT can make simple text or layout changes for marketing messages, legal disclaimers, logos, or new contract templates a matter of months and finally outvalue the potential gains. A common approach to overcome this dilemma is to decentralize document composition using standard office tools or island solutions but this again creates issues with compliance and CI and increased time-to-market and usually turns out to be even more inefficient and costlier.
The ideal solution would therefore unleash the power of multi-channel communications, reduce time-to-market, enable document reuse, and enforce compliance while business and marketing users retain control over their documents and reduce their dependency on IT.
The Papyrus Platform from ISIS Papyrus provides the ability to automatically close the communications loop across all channels and to deliver personalized communications, integrated marketing campaigns, TransPromo campaigns, and structured ad-hoc communication for increased customer retention while achieving full compliance through process-embedded regulation and audit control.