Union Investment Group is one of Europe’s leading asset managers for private and institutional clients. With the newly implemented ISIS Papyrus Campaign Management Solution, the Marketing department can include targeted and personalized messages, attachments and inserts in scheduled customer statements and reports without multiple templates. Building blocks and attachments created by the marketing team with the simple-to-use and flexible Papyrus Correspondence solution are versioned, validated, reviewed and signed off in the marketing department and then placed into the reports by date, time and space considerations before the documents are printed, sent electronically and archived. The planning, monitoring, reporting and control of the building blocks, attachments and inserts is executed by Papyrus reporting and auditing via the WebPortal.
Posts Tagged ‘campaign management’
A recent study by researchers InfoTrends highlighted TransPromo as “highly effective and economical method of communicating individualized promotional and educational messages by leveraging the white space on transactional documents.” In their report called The Ultimate Guide to Enterprise TransPromo Solutions: Document Composition they also featured ISIS Papyrus, thus recognizing once again the excellence of Papyrus solutions in this field.
Among the benefits large organizations can gain from a TransPromo solution InfoTrends counts the following:
- Post-Sales Communication
- E-Presentment Migration
- Incremental Revenue Opportunities
- Targeting Customers to Build Loyalty and Retention
With the unique Papyrus technology this powerful approach to marketing and customer communication is easy to implement. The Papyrus TransPromo Framework provides standard software for data analysis, campaign generation, document design and document composition, response management and multi-channel output management. Sophisticated campaign management allows for highly personalized targeting, process automation and optimization and gives marketers the necessary monitoring tools to oversee the effectiveness of campaigns and measure their success.
Recently we reported about ISIS Papyrus Application Frameworks and their role in boosting process automation and efficiency. Today we have a closer look at the Papyrus Framework for Campaign Management and TransPromo.
The TransPromo Campaign Management Framework is a quick-start application to effectively create highly targeted and personalized marketing messages in transactional documents such as bank statements or phone bills. This powerful combination gives your message more attention than it would usually get if it were sent separately.
Based on the Papyrus Platform and its unique Business Architecture Papyrus Application Frameworks integrate all inbound and outbound content with the related processes, linking people, information and applications across geographically distributed organizational functions. In addition, the Papyrus Campaign Management Framework provides sophisticated design tools for document creation and document composition, response management and multi-channel output management to take customer care processes to all-new levels.