Annemarie Pucher, CEO of ISIS Papyrus
In a recent article in leading trade magazine DOCUMENT, Annemarie Pucher, CEO of ISIS Papyrus, highlights the opportunities of engaging customers with targeted, dynamic and interactive messaging and offers.
A key requirement is the cross-functional integration of back office and front office to improve customer service, retention and growth. Ms Pucher also lists the major components for successful TransPromo campaigns and advanced features for a truly effective and 360-degree customer communications strategy.
Read the full article here.
The ISIS Times Online 