ISIS Papyrus Software

The Case For Integrated Customer Communications

In general on October 8, 2009 at 1:15 am

The need to save costs and to use resources efficiently in enterprise document production and to cater for customer needs and preferences across a variety of different output media has led to a rethinking of customer communications and the underlying business processes.

Traditionally, customer communication documents fall in the following categories:

  • Transactional: Highly structured, high-volume, frequently recurring documents such as bills and statements. Production is made in batch for print or digital delivery.
  • Interactive: Infrequent, personalized documents requiring manual interaction where custom data is entered in a given structure.
  • On-demand: Event-driven occasional documents triggered by a business rule or a trained process. Examples are letters or contracts.

The problem with this isolated view is that fragmented processes are driven with island solutions using non-synchronized data with a random and incomplete view of customer data and business cases. This again leads to inefficient processes, costly overlaps and increased manual intervention and undermines the customer experience and hence affects customer loyalty and revenue.

With the unique Papyrus Platform business architecture from ISIS Papyrus, however, organizations get an integrated end-to-end solution for collaborative processing that combines data, business processes and rules and content management in a single platform to ensure consistency and efficiency across all channels and to deliver timely, personalized and effective customer communications.

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