ISIS Papyrus Software

Integrated Communication is Key to Customer Satisfaction

In general, markets, value proposition on May 18, 2009 at 1:59 am
Annemarie Pucher, CEO of ISIS Papyrus

Annemarie Pucher, CEO of ISIS Papyrus

In a recent article on DMNews Annemarie Pucher, CEO of ISIS Papyrus, highlighted the importance of integrated communication for enterprise CRM.

Ms Pucher outlines common problems of CRM systems in the corporate world. They are often purchased and run in isolation while customer information is in fact widely dispersed across applications and functional and departmental borders. This affects heavily the timeliness, accuracy and efficiency of customer response and customer care and ultimately customer satisfaction.

The obvious solution is the holistic approach to technology and processes taken by ISIS Papyrus: Centralized incoming and outcoming communication, single point of contact and a business architecture that integrates applications easily. Empowered business users get the chance to control the complete lifecycle of CRM applications and related communication to give customers the well-timed and relevant response they deserve to keep them happy and loyal.

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