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	<title>The ISIS Times Online &#187; Database Marketing</title>
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		<title>Integrated Communication is Key to Customer Satisfaction</title>
		<link>http://isistimes.wordpress.com/2009/05/18/integrated-communication-is-key-to-customer-satisfaction/</link>
		<comments>http://isistimes.wordpress.com/2009/05/18/integrated-communication-is-key-to-customer-satisfaction/#comments</comments>
		<pubDate>Mon, 18 May 2009 06:59:37 +0000</pubDate>
		<dc:creator>Michael Zobel</dc:creator>
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		<category><![CDATA[markets]]></category>
		<category><![CDATA[value proposition]]></category>
		<category><![CDATA[CRM]]></category>
		<category><![CDATA[Database Marketing]]></category>
		<category><![CDATA[Integrated Communication]]></category>

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		<description><![CDATA[In a recent article on DMNews Annemarie Pucher, CEO of ISIS Papyrus, highlighted the importance of integrated communication for enterprise CRM. Ms Pucher outlines common problems of CRM systems in the corporate world. They are often purchased and run in isolation while customer information is in fact widely dispersed across applications and functional and departmental [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=isistimes.wordpress.com&blog=6990804&post=165&subd=isistimes&ref=&feed=1" />]]></description>
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