A recent study by researchers InfoTrends highlighted TransPromo as “highly effective and economical method of communicating individualized promotional and educational messages by leveraging the white space on transactional documents.” In their report called The Ultimate Guide to Enterprise TransPromo Solutions: Document Composition they also featured ISIS Papyrus, thus recognizing once again the excellence of Papyrus solutions in this field.
Among the benefits large organizations can gain from a TransPromo solution InfoTrends counts the following:
- Post-Sales Communication
- E-Presentment Migration
- Incremental Revenue Opportunities
- Targeting Customers to Build Loyalty and Retention
With the unique Papyrus technology this powerful approach to marketing and customer communication is easy to implement. The Papyrus TransPromo Framework provides standard software for data analysis, campaign generation, document design and document composition, response management and multi-channel output management. Sophisticated campaign management allows for highly personalized targeting, process automation and optimization and gives marketers the necessary monitoring tools to oversee the effectiveness of campaigns and measure their success.